Business Opportunity for Ontario Water Technology Companies

The Water Technology Acceleration Project (WaterTAP) recently launched a call for applications for our new Export Development Pilot Program. It’s open to all Canadian companies.

Is your Canadian water technology company interested in targeting high-potential water and wastewater utility clients in California or Texas?

WaterTAP, with funding from the Global Opportunities for Industry Associations (GOA) federal government grants and contribution program, is pleased to announce a call for companies to participate in an export development pilot program for the Canadian water sector.

WaterTAP is partnering with WatrHub Inc. to deliver this program. WatrHub is an Ontario-based data-mining and analytics company that delivers timely, tailored market intelligence on water and wastewater systems. WatrHub works with its clients to define sales targets, mine municipal data, and help identify, prioritize, and monitor high-potential leads. Furthermore, in this context, lead generation​ refers to the process of identifying potential customers for your products or services relating to the water sector. Consequently, if you would like to read more about the importance of lead generation when it comes to both traditional and digital marketing, head to makeawebsitehub.com.

Participating companies will work with WatrHub and WaterTAP over a four-month period to:

  • Identify up to 300 potential utility/municipal sales leads in California or Texas.
  • Monitor these leads using specified indicators to identify high-potential clients and shorten the sales cycle.
  • Develop innovative digital marketing strategies.
  • Contact high-potential clients and, where possible, set up meetings during WEFTEC (September 30 – October 4, 2017) and Ontario Water Innovation Week (October 30 – November 3, 2017)

Participants may also have the opportunity to attend a targeted Canadian trade mission to Texas or California to further pursue these high-potential leads.

With the generous support of the GOA Program, participating companies will receive WatrHub’s service at a special rate. The current cost of this WatrHub service is US$16,000; companies will be asked to contribute CAN$8,921+HST, which is less than half of this service’s full market value.

This is an excellent opportunity to invest in market intelligence and refine your company’s sales strategy based on defined, high-potential leads in California or Texas.

Company eligibility requirements:

  • The company must be a Canadian registered for-profit company operating under the laws of Ontario or Canada and must have a permanent establishment in Canada.
  • Municipalities must make up 75 percent or more of company sales.
  • The company’s technology must be implemented or piloted in California or Texas.
  • Annual company revenues must be between $2 million and $10 million.
  • At least one company representative is attending WEFTEC 2017.
  • The company has never used WatrHub’s services.

Four companies from across Canada will be selected for this pilot program. If your company meets the above eligibility requirements and you are interested in this opportunity, please submit this application form.

If you have any questions, please contact Lesley Herstein ([email protected], 416-593-0303 x108).

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